SD Parts & Brisbane BMW Accept First Place for B2B Dealer Excellence Award

Sime Darby Motors Group Australia is proud to announce that our SD Parts business via Brisbane BMW have accepted the BMW Group Australia B2B Dealer Excellence Awards.

SD Parts takes the top spot in the Major Metro Category for the B2B Dealer Excellence Award, distinguishing them as the top-performing BMW & Mini B2B team across Australia. Their stellar performance was evaluated based on several key criteria:

People: Parts Sales to Trade Partner Programme members in the lighthouse campaigns throughout the year

Performance: Achievement of yearly B2B Sales target

Process: Outstanding achievement in both B2B Core & Extended Business Principles.

Not only did SD Parts QLD meet the set Excellence Criteria, but they also outperformed their B2B sales targets by a significant margin, surpassing all other competitors in the country. Actively participating in ad hoc challenges and consistently rolling out strong marketing offers to their trade customer base contributed to their success.

SD Parts NSW also met the prescribed Excellence Criteria, achieved their marketing targets, and secured the third position nationwide.

The success of both teams is a great result, especially considering the competitive nature of the Sydney market and the relative size of the Melbourne market, against which the QLD team competed.